University of Kashan Journal of Iranian Architecture Studies 2252-0635 11 21 2022 08 23 Identifying the Subjective Patterns of Experts Regarding Visual Literacy in Iranian Architectural Heritage Education for Elementary School Children Identifying the Subjective Patterns of Experts Regarding Visual Literacy in Iranian Architectural Heritage Education for Elementary School Children 107 130 112787 10.22052/jias.2022.245960.0 FA Ma’edeh Ghadiri-nia Ph.D. Candidate, School of Architecture and Environmental Design, Iran University of Science and Technology Farhang Mozaffar Associate Professor, School of Architecture and Environmental Design, Iran University of Science and Technology Fatemeh Mehdi-zadeh Saradj Professor, School of Architecture and Environmental Design, Iran University of Science and Technology y Bahram Saleh Sedq-pour Associate Professor, Faculty of Humanities, Department of Education Sciences, Shahid Rajaee Teacher Training University Journal Article 2022 01 04 This study<strong> </strong>aims to raise public awareness regarding Iranian architectural heritage values by identifying the dominant subjective patterns of experts regarding “visual literacy in Iranian architectural heritage education for children” with an emphasis on informal education. What we mean by visual literacy in Iranian architectural heritage is the ability to comprehend and interpret architectural heritage features and values. This study is exploratory in nature since it attempts to identify and extract the subjective patterns of experts. The research data was collected through a survey using the Delphi technique and the results were analyzed through Q factor analysis. Thus, the research process has four steps: 1) interview with experts, 2) analysis of interviewees’ transcripts with open and axial coding, designing the target-content table and the researcher-made questionnaire, 3) Delphi survey in two steps, 4) and Q factor analysis using SPSS-22 software. The statistical population comprises experts in the fields of architecture, preservation of monuments, archaeology, graphic design, and children educators (formal and informal). In the first step, 10 experts were selected and sampling was continued using the snowball sampling method until theoretical saturation was reached. In the Delphi survey, 30 experts were selected using the non-random purposive method. The results obtained from factor analysis introduced eight dominant themes of visual literacy in Iranian architectural heritage education among experts. These dimensions include extra-physical-conceptual, aesthetic, heritage-preservation, spatial perception, interactive-group, individual experiences, learning environment, and social-cultural context. Furthermore, the subjective patterns of experts, according to the multidimensional aspects of the topic, included the study of architectural heritage works (semantic, aesthetic, heritage-preservation, and space orientation), attention to the learner (individual, interactive), and learning conditions (contextual, cultural-social). The dimensions mentioned above can pave the way for visual literacy education in children with an emphasis on informal techniques. This study<strong> </strong>aims to raise public awareness regarding Iranian architectural heritage values by identifying the dominant subjective patterns of experts regarding “visual literacy in Iranian architectural heritage education for children” with an emphasis on informal education. What we mean by visual literacy in Iranian architectural heritage is the ability to comprehend and interpret architectural heritage features and values. This study is exploratory in nature since it attempts to identify and extract the subjective patterns of experts. The research data was collected through a survey using the Delphi technique and the results were analyzed through Q factor analysis. Thus, the research process has four steps: 1) interview with experts, 2) analysis of interviewees’ transcripts with open and axial coding, designing the target-content table and the researcher-made questionnaire, 3) Delphi survey in two steps, 4) and Q factor analysis using SPSS-22 software. The statistical population comprises experts in the fields of architecture, preservation of monuments, archaeology, graphic design, and children educators (formal and informal). In the first step, 10 experts were selected and sampling was continued using the snowball sampling method until theoretical saturation was reached. In the Delphi survey, 30 experts were selected using the non-random purposive method. The results obtained from factor analysis introduced eight dominant themes of visual literacy in Iranian architectural heritage education among experts. These dimensions include extra-physical-conceptual, aesthetic, heritage-preservation, spatial perception, interactive-group, individual experiences, learning environment, and social-cultural context. Furthermore, the subjective patterns of experts, according to the multidimensional aspects of the topic, included the study of architectural heritage works (semantic, aesthetic, heritage-preservation, and space orientation), attention to the learner (individual, interactive), and learning conditions (contextual, cultural-social). The dimensions mentioned above can pave the way for visual literacy education in children with an emphasis on informal techniques. https://jias.kashanu.ac.ir/article_112787_c28805a9e0b4e0d3f2f65c2d8e5966f5.pdf